In some cases, the sky is the limit! However for most companies strong return on investment can be achieved at very reasonable prices.
Tabletops: $300-1000 plus graphics
10x10 pop ups: $2600-5000
10x10 portables: $5000-15,000
20x20 and larger: $100-200 per square foot and higher
Rentals: $50 per square foot and higher
An exhibit design and fabrication company approaches building a trade show booth like an architect approaches building a house. Like an architect, an exhibit designer must design within a given budget to ensure a realistic vision is created. If there is no budget; then it’s possible that the exhibit designer would design a $500,000 booth. If you learn your design and fabrication budget is only $125,000, then time and money has been wasted on both sides!
The best approach is to determine a budget and communicate it to the exhibit design and fabrication company along with the goals of your trade show program.
It’s important to consider the following factors (that establish your goals) when determining your exhibit design and fabrication budget:
· Making sales on the show floor?
· Developing sales leads at the show?
· Launching a new product?
· Making notable, branded presence at the trade show?
· What is the message you need to communicate?
· Do you have strong name/logo recognition already?
· Are you a start-up trying to make a name for yourself?
· Do you need seating and/or conference rooms?
· What are your Audio/ Video needs?
· What are your display requirements? Shelves, etc.
· Do you need the booth to be easily assembled and packed?
· Does the booth need to be modular for other sized floor layouts?
· What are your staff storage needs?
· What storage do you need for product?
Providing clear, concise and documented information to your exhibit company will help to ensure a successful trade show program.
